Schedule
Friday
August 21, 2009
| Time | Event | Location |
|---|---|---|
| 6:30 pm - 8:00 pm | Welcome Reception | AT&T Executive Center, Gabriel Cafe |
Saturday
August 22, 2009
|
8:00– 9:00am |
Registration and Breakfast |
Legacy Events Room |
|
9:00 -9:15am |
Welcome and opening remarks |
Legacy Events Room |
|
9:15 - 9:45am |
Invited speaker: Alexader Tuzhilin, New York University. From Marketing Science towards Marketing Engineering… and Back Again |
Legacy Events Room |
|
9:45-10:25 am |
User Profiling using Web Browsing Data (Alan Montgomery and Ashish Agarwal) Co-Clustering for Multi-Relational Market Survey Data (Priyank Patel, Meghana Deodhar, and Joydeep Ghosh) |
Legacy Events Room |
|
10:25– 10:45 am |
Coffee break |
Legacy Events Room |
|
10:45-12:00pm |
Improving Recommendation Diversity: A Ranking-Based Approach (Gediminas Adomavicius and YoungOk Kwon, University of Minnesota) Impact of Social Network Structure on Content Propagation: A Study using YouTube Data (Hema Yoganarasimhan, University of Clifornia, Davis) Estimating the Sales Impact of Recommend Intention Within a Social Network (Lerzan Aksoy, Alexander Buoye, Bruce Cooil, Timothy L. Keiningham, DeDe Paul, and Chris Volinsky) |
Legacy Events Room |
|
12:00 – 1:15 pm |
Lunch |
Legacy Events Room |
|
1:15– 2:30 pm |
BANTER -- Social Media Analytics in the Blogosphere (Pei-Yun Hsueh, Richard Lawrence, Yan Liu, Estephan Meliksetian, Prem Melville, Claudia Perlich , Vikas Sindhwani) Can You See Us Now? A Study on Web Site Visibility (Gautam Pant, Shagun Pant, and Padmini Srinivasan) The Economic Impact of User-Generated Content: Combining Text Mining with Demand Estimation in the Hotel Industry (Anindya Ghose, Panagiotis Ipeirotis, and Beibei Li) |
Legacy Events Room |
|
2:30–3:00pm |
Coffee break |
Legacy Events Room |
|
3:00–4:30pm |
Invited Speaker: Gerald Fahner, FICO. Estimating Causal Effects of Credit Decisions Using Propensity Score Methodologies Imbalanced Learning for Online Consumer Behavior: Noise-based Selective Under-Sampling Method (Zhuo Yang Olivia R. Liu Sheng, and Xiao Fang) The Effects of Technique and Data Complexity on the Quality of Forecasts: Predicting SKU Demand in A Grocery Retail Environment (Özden Gür Ali, Serpil Sayın, Tom van Woensel and Jan Fransoo) |
Legacy Events Room |
|
6:30 pm |
Bus pick up for dinner. Meet at the AT&T Center lobby |
AT&T Center lobby |
|
7:00–9:30pm |
Dinner |
Shoreline Grill. Lake Austin |
Sunday
August 23, 2009
|
Time |
Event |
Location |
|
7:30 am - 8:30 am |
Breakfast |
Legacy Events Room |
|
8:30 am -9:45 am |
Invited speaker: Foster Provost, New York University. "Audience
Selection for On-line Brand Advertising: Deriving Value from Consumer Networks (Shawndra Hill) Who Wants What's Hot? A Joint Model of Customers’ Choices of Popular Products and Customer Value with an Application to the DVD Rental Business (Anita Elberse and David A. Schweidel) |
Legacy Events Room |
|
9:45 am -10:15am |
Coffee break |
Legacy Events Room |
|
10:15 am - 12:00 pm |
Securities Trading of Concepts (STOC) (Ely Dahan, Adlar J. Kim, Andrew W. Lo, Tomaso Poggio, and Nicholas Chan) TacTex: A Champion Autonomous Agent for Sponsored Search Advertising (David Pardoe, Doran Chakraborty, and Peter Stone) Online Retail Keyword Characteristics and Search Engine Marketing Performance (Han-fen Hu and Olivia R. Liu Sheng) Simultaneous Auctions of Identical Goods by Sellers of Different Reputations: Theory and Experimental Evidence (Ravi Bapna, Chrysanthos Dellarocas, and Sarah Rice) |
Legacy Events Room |
|
12:00 pm |
Lunch |
Legacy Events Room |