McCombs School of Business at the University of Texas in Austin, Bureau of Business Research

Welcome to my Home Page

I am a marketing professor whose research focuses on judgment and decision making, with a secondary interest in statistical and methodological issues. I got my doctorate degree in psychology at the University of Colorado; my advisor was Gary McClelland.

Although I publish primarily in marketing journals, my research has been published in marketing, psychology, economics, and multidisciplinary sources. I advise a number of PhD students with a variety of research interests; please see the Irwin Lab link to learn more about our spunky and productive group.

Please see below for my “in press” papers; see my vita for my other published work.

Julie Irwin

Marketing Department
College of Business Administration 7.230
University of Texas at Austin
Austin, TX 78712