Julie R. Irwin
Marketing Department, C.B.A. 7.230
Phone: 512-471-5419 Fax: 512-471-1034
E-mail: jirwin@mail.utexas.edu
Education
|
Ph.D. |
Cognitive
Psychology, |
|
Thesis: Buying/Selling Price Preference Reversals (Chair:
Gary H. McClelland) |
|
|
M.A. |
Cognitive
Psychology, |
|
Thesis: Hypothetical and Real Responses to Low
Probability Risk (Chair: Gary H. McClelland) |
|
|
B.A. (High Honors) |
Psychology/English,
|
Professional Experience
|
Associate Professor |
Marketing Department, Red
McCombs School of Business, The University of Texas at |
|
Assistant Professor |
Marketing Department, |
|
Visiting Assistant Professor |
Marketing Department, The |
|
Assistant Professor |
Marketing Department, |
|
Postdoctoral Fellow |
Quantitative Psychology
Division, Department of Psychology, |
|
Graduate Assistant |
Department
of Psychology, Psychology
Department, University of Colorado, 1986-1991. Center
for Research on Judgment and Policy, |
|
Research
Consultant |
Energy
and Resource Consultants, Miscellaneous
academic and industry consulting, 1985-present . |
Refereed Journal
Articles and Book Chapters
Irwin, Julie R. and Gary H. McClelland (2003), “Negative
Consequences of Dichotomizing Continuous Predictor Variables,”
Irwin, Julie R. and Gary H. McClelland (2002), “Heuristiques trompeuses et modèles de régression multiple avec variable modératrice,” Recherché et Applications en Marketing, 17, 87-101 (translation).
Raghunathan, Rajagopal and Julie R. Irwin, “Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product,” Journal of Consumer Research, 28, 355-368.
Irwin,
Julie R. and Baron, Jonathan (2001), “Response Mode Effects and Moral Values,” Organizational
Behavior and Human Decision Processes,
84, 177-197.
Irwin,
Julie R. and
Irwin,
Julie R. (2001), “Treating individual difference predictors as continuous or
categorical,” Journal of Consumer Psychology, Special Issue on Methodological Concerns for the Experimental
Behavior Researcher, Dawn Iacobucci, Guest
Editor, 10, 51-53.
Irwin,
Julie R. (2001), “Mediators and Moderators,” Journal of Consumer Psychology, Special Issue on Methodological
Concerns for the Experimental Behavior Researcher, Dawn Iacobucci, Guest Editor, 10, 97-98.
Nadler,
Janice, Julie R. Irwin, James H. Davis, and Wing Tung
Au Paul Zarnoth, Adrian Rantilla,
Kathleen Koesterer (2001), “Order Effects in
Individual and Group Policy Allocations,” Group Processes and Intergroup Relations, 4, 99-115.
Irwin, Julie R. and
Gary H. McClelland (2001), “Misleading Heuristics for Moderated Multiple
Regression Models,”
Irwin, Julie R. (1999), “Introduction to
the Special Issue on Ethical Tradeoffs in Consumer Decision Making,” Journal
of Consumer Psychology, 8,
211-213.
Louviere, Jordan, Robert Meyer, David Bunch,
Richard Carson, Benedict Dellafert, Michael Hanneman, David Hensher,
Irwin,
Julie R., Gary H. McClelland, Mike McKee, William D. Schulze and N. Elizabeth Norden (1998), “Payoff dominance versus cognitive
transparency in decision making,” Economic Inquiry, 36, 272-285.
Coupey, Eloise, Julie R.
Irwin, and John W. Payne (1998), “Product familiarity and the expression of
preferences,” Journal of Consumer Research, 24, 459-468.
Fox, Craig R. and Julie R. Irwin (1998),
“The role of context in the communication of uncertain beliefs,” Basic and
Applied Social Psychology, 20,
59-72.
Irwin,
Julie R. and Lawrence E. Jones (1998), “SINDSCAL source weight transformations
are not always necessary or desirable: Reply to Hodgkinson,”
Journal of Behavioral Decision Making, 11, 79-84.
Irwin, Julie R. and Joan Scattone (1997), “Anomalies in the valuation of consumer
goods with environmental attributes,” Journal of Consumer Psychology, 6, 339-363.
Kahn,
Irwin,
Julie R., Lawrence E. Jones and David Mundo (1996),
“Risk perception and victim perception: The judgment of HIV cases,” Journal of
Behavioral Decision Making, 9,
1-22.
Irwin,
Julie R. and James H. Davis (1995), “Choice/Matching preference reversals in
groups: Consensus processes and justification-based reasoning,” Organizational
Behavior and Human Decision Processes,
64, 325-339.
Irwin,
Julie R. (1994), “Buying/selling price preference reversals: Preference for
environmental changes in buying versus selling modes,” Organizational
Behavior and Human Decision Processes,
60, 431-457.
Irwin, Julie R. (1994), “Elicitation
rules and incompatible goals,” Behavioral and Brain Sciences, 17, 20-21.
Irwin, Julie R., Paul Slovic,
Sarah Lichtenstein, and Gary H. McClelland (1993), “Preference reversals and
the measurement of environmental values,” Journal of Risk and Uncertainty, 6, 1-13.
Irwin, Julie R., Gary H. McClelland, and
William D. Schulze (1992), “Hypothetical and real consequences in experimental
auctions for insurance against low-probability risks,” Journal of Behavioral
Decision Making, 5,
107-116.
Government
Publications
(Available
from the environmental reports inventory:
http://199.223.18.220/EE/Epa/eerm.nsf/)
McClelland,
Gary H., William D. Schulze, Don L. Coursey, Brian Hurd, Julie R. Irwin, and Rebecca R. Boyce (1987).
Improving accuracy and reducing costs of environmental benefit
assessments: Risk communication for
Superfund sites, an analysis of problems and objectives. U.S.E.P.A. Cooperative
Agreement CR812054-02.
McClelland,
Gary H., William D. Schulze, Jeffrey K. Lazo, Donald
M. Waldman, James K. Doyle, Stephen R. Elliott, Julie R. Irwin (1991). Methods for measuring non-use values: A contingent valuation study of groundwater
cleanup. Environmental Protection Agency manuscript. U.S.E.P.A. Cooperative Agreement CR815183.
McClelland,
Gary H., William D. Schulze, David Schenk, Julie R. Irwin (1993). Innovative
approaches for valuing perceived environmental quality: Valuing eastern visibility: A field test of
the contingent valuation method. Environmental Protection Agency manuscript. U.S.E.P.A. Cooperative Agreement CR815183.
Schulze,
William D., Gary H. McClelland, David Schenk, Steven R. Elliot, Julie R. Irwin,
Rebecca R. Boyce, Thomas Stewart, Paul Slovic,
UNDER
REVIEW
Ehrich, Kristine and Julie R.
Irwin, “Willful Ignorance: The Avoidance of Ethical Attribute Information,”
Goodman, Joseph and Julie R.
Irwin, “Special Random Numbers: Beyond
the Illusion of Control,” Organizational Behavior and Human Decision
Processes
Walker, Rebecca and Julie R.
Irwin, “Why What it is and Who it Goes to
Matters: Experiential and Emotional
Antecedents to Product Disposal Preferences,”
Awards and
Funding
Awards
CBA Foundation Research Excellence
Award for Assistant Professors, University of Texas at Austin, May 2000.
MBA “Hall of Honors,” Spring 2001 (teaching award bestowed by the MBA Graduate
Business Council to honor outstanding teachers)
University of Texas Faculty
Council, at-large member, 2001-2003 (university-wide elected position)
Trammel/CBA Foundation Teaching
Award, Spring 2002.
Grants
“Collaborative
Research in Group Decision, Consensus Mechanisms, and Public Hazards,” National
Science Foundation, Decision, Risk and Management Science division. James H. Davis, co-principal
investigator. 1995-1999.
$115,000.
Co-investigator,
“Making Responsible Decisions when Tradeoffs are Taboo,” National Science
Foundation (Decision, Risk and Management Science and Ethics and Values
divisions), Robin Gregory and Ralph Keeney, co-principle investigators, 2001-
2003, $249,000.
Appointed
Positions and Panels (Outside University of Texas), and media citations
Decision, Risk, and Management
Science Division, National Science Foundation appointed grant evaluation panel
(two-year appointment), 2002-2004.
Decision, Risk, and Management
Science Division, National Science Foundation appointed grant evaluation panel
(Valuation and Environmental Policy Directive).
Extreme Event Decision Making,
National Science Foundation panel, Washington, D.C., April 29-30, 2001.
Society for Consumer Psychology
submission review panel (for 1996 conference, February 3-6, Hilton Head S.C.).
Association
for Consumer Research program committee, 1999, 2000, 2001.
Society for
Judgment and Decision Making program committee (4-person rotating committee),
2000-2004.
Chair, Society
for Judgment and Decision Making program committee, present-November 2003.
Conference
Chair 2003 (Vancouver, BC)
Chair, Society for Consumer Psychology (APA Division 23) conference, summer 2002.
“Visiting Professor,” Jordan, McGrath, Case
& Taylor advertising agency (Advertising Educational Foundation program).
July, 1995.
Razzi, Elizabeth (2000). “Retailer’s siren song,” Kiplingers Personal Finance, November 2000.
Editorships and Reviewing
Editorial Boards: Organizational
Behavior and Human Decision Processes, Journal of Behavioral Decision Making
Guest Editor, Special Issue of Journal
of Consumer Psychology on Ethical Tradeoffs in Consumer Decision Making,
Volume 8, Number 3.
Reviewer for: The American
Journal of Psychology, Association for Consumer Research (program committee,
1999, 2000), Environmental Protection Agency, International Journal of
Forecasting, Journal of Applied Social Psychology, Journal of Behavioral
Decision Making, Journal of Consumer Psychology, Journal of
Consumer Research, Journal of Experimental Psychology: Applied, Journal of
Experimental Social Psychology, Journal of Marketing and Public Policy,
Published Proceedings
Irwin, Julie R., David Schenk, D. Gary H.
McClelland, William D. Schulze, Thomas R. Stewart, and Mark Thayer (1990). Urban visibility: Some experiments on the
contingent valuation method. In C.V. Mathai
(ed.), Visibility and Fine Particles (pp. 647-658). Pittsburgh, PA: Air
and Waste Management Association.
Irwin,
Julie R. (1995). “Something’s missing:
Modern Cognitive Approaches to Decision Making with Incomplete Information.” Advances in Consumer Research (Vol. 23). Association
for Consumer Research special session proceedings.
Luce, Mary Frances and Julie R. Irwin
(1996). “Consumer Behavior,
Avoidance, and Coping.” Advances in Consumer Research (Vol. 24). Association
for Consumer Research special session proceedings.
Irwin,
Julie R. (2001) “A Fuller Understanding
of Product and Brand Relationships: Antecedents, Dimensions, and
Consequences.” Advances
in Consumer Research (Vol. 28). Association for Consumer Research special session proceedings.
Presentations
Irwin, Julie R., Gary H.
McClelland, and William D. Schulze, “Hypothetical and Real Responses to Low
Probability Risk.” Presented at the 1988 meetings of the
Economic Science Association, October 30-31,
Irwin, Julie R., Gary H.
McClelland, and William D. Schulze, “Commodity Type and Elicitation Effects.”
Poster presented at the 1989 meetings of the Society for Judgment and Decision
Making, November 18-19, Atlanta, Georgia.
Irwin, Julie
R. and Gary H. McClelland, “WTA/WTP Preference Reversals.” Poster presented at the 1990 meetings of
the Society for Judgment and Decision Making, November 18-19, New Orleans,
Louisiana.
Irwin, Julie R., Paul Slovic,
Irwin, Julie R., “Social Factors
and Choice/Matching Preference Reversals.” Poster presented at the 1993
meetings of the Society for Judgment and Decision Making, November 7-8,
Coupey, Eloise, Julie R.
Irwin, and John W. Payne, “Product Class Familiarity and Preference Reversals.” Presented at the 1994
Behavioral Decision Research in Management conference, May 20-21,
Coupey, Eloise, Julie R.
Irwin and John W. Payne, “Preference Construction and Product Familiarity.” Presented at the 1995
meeting of the Russell Sage Foundation Institute for Behavioral Economics,
Coupey, Eloise, Julie R.
Irwin and John W. Payne, “When is Constructive Processing Necessary? Familiarity and Reasoning in Judgment
and Choice.” Presented (in special session) at the 1995 meetings of the
Association for Consumer Research, Minneapolis, MN, October, 1995.
Coupey, Eloise, Julie R.
Irwin and John W. Payne, “Effects of Familiarity on Preference Construction.” Presented at the 1995
meetings of the Society for Judgment and Decision Making,
Irwin, Julie R. and James H.
Davis, “Environmental Hazards and Group Decision Processes.” Presented at the
1996 INFORMS conference, Washington, D.C., May 8.
Irwin, Julie R. and Joan Scattone, “ Tradeoff difficulty and environmental
attributes,” in special session presented at the 1996 meetings of the
Association for Consumer Research, Tucson, AZ., October 9-13.
Baron, Jonathan, Julie R. Irwin,
Mark Spranca, and
Nadler, Janice, Julie R. Irwin,
James H. Davis, Winton Au, Paul Zarnoth, and Katherine
Koesterer, “Agenda Order in Group Decisions about
Embedded Public Hazards.” Presented at the 1997 meetings of the Midwestern
Psychological Association,
Au, Winton, James H. Davis,
Julie R. Irwin, Katherine Koesterer, Paul Zarnoth, Janice Nadler and A.K. Rantilla,
“Effects of Response Format on Group Decision Making.” Presented at the 1997
meetings of the Midwestern Psychological Association,
Irwin, Julie R. and
Raghunathan, Rajagopal, and
Irwin, Julie R. and Robert
Meyer, “In Search of the Multi-Lingual Judge: Biases in Multiattribute
Decision Making.” Presented (in special
session) at the 1999 meetings of the Association for Consumer Research,
Columbus OH.
Golder, Peter and Julie R. Irwin, “If They
Could See Us Now: A Look at How Category Relationships Drive Brand
Persistence.” Presented (in special session)
at the 2000 meetings of the Association for Consumer Research,
Brendl, Miguel, Julie R. Irwin and
Art Markman, “No More Vices and Virtues: A Better
Approach to Sin (Tonight and Next Week).”
Presented (in special session) at the 2001 meetings of
the Association for Consumer Research,
Irwin, Julie R., Miguel Brendl,
and Art Markman, “No More Vices and Virtues: A Better
Approach to Sin (Tonight and Next Week).”
Presented (in special session) at the 2001 meetings of
the Society for Judgment and Decision Making,
Irwin, Julie R.
and Raghunathan, Rajagopal, “Context Effects
on Happiness with Products.” Presented at the
Paradoxes of Happiness in Economics Conference,
Ehrich, Kristine and Julie R.
Irwin, “Willful Ignorance in the Face of Conflict: The Avoidance of Ethical
Attribute Information.” Presented (in
special session) at the 2003 meetings of the Association for Consumer Research.
Goodman, Joseph and Julie R.
Irwin, “Special Random Numbers: Beyond
the Illusion of Control.” Presented as a poster at the 2003 meetings of the Society for
Judgment and Decision Making, November 2003,
Conference session chair/discussant positions
“Public Service and Social Advertising:
Consumer Psychology and Social Issues.” Session chaired at the 1995 American
Psychological Association conference (Society for Consumer Psychology
division), August 11-15, New York City.
“Something’s missing: Modern
Cognitive Approaches to Decision Making with Incomplete Information.” Special
Session presented at the 1995 meetings of the Association for Consumer
Research, 10/95. Participants: Robert Meyer (discussant); E. Coupey and John Payne; Joydeep Srivastava, Gillian Naylor and Lee Roy Beach; and Gita Johar and Carolyn Simmons.
“Consumer
Behavior, Avoidance, and Coping.”
Special Session (with Mary Frances Luce) presented at the 1996 meetings of the
Association for Consumer Research, 10/96. Participants:
Discussant, “The Three S’s of
Mass-Media Influence: Socialization, Social Judgments, and Social Behaviors,”
Special Session presented at the 1998 meetings of the Association for Consumer
Research, 10/98. Merrie Brucks and Daniel Freedman, chairs.
“A Fuller Understanding of
Product and Brand Relationships: Antecedents, Dimensions, and
Consequences.” Special Session presented
at the 2000 meetings of the Association for Consumer Research, 10/00. Participants:
Peter Golder and
Invited Presentations
“Psychology and Nuclear
Waste Siting.” Illinois State Geological
Survey, March 16, 1994.
“The Monetary
Valuation of Environmental Changes.” Center for Policy Research, State University of New York,
Albany, November 16, 1994.
“Context
Effects and Environmental Values.”
Department of Social and Applied Psychology, University of Kent, Canterbury,
England, May 25, 1995.
“Anomalies in
Environmental Values.”
Decision-making consortium,
“Protected
values and Consumer Choice.”
Marketing Department,
“Distribution
and Order Effects on Predicted Happiness with Products.” Marketing Department, Ohio State
University, December 5, 1997.
“Ethical
Tradeoffs in Decision Making.”
“Emotional
Tradeoffs in Decision Making.”
Social Decision Sciences colloquium,
“Marketing
Approaches to Valuation.”
Alternatives to Traditional CVM in Environmental Valuation
symposium, Vanderbilt Institute for Public Policy Studies, October, 1998.
“Ethical
Tradeoffs in Consumer Decision Making.” Cornell Marketing Department and
Behavioral Economics, Decision Research joint colloquium, February 1999.
“Ethical and
Emotional Decisions.” Colloquium, psychology
department of the
Invited Talk,
Invited Talk, Insead,
Memberships
American Psychological
Association, Association for Consumer Research, Society for Judgment and
Decision Making, Society for Consumer Psychology
Teaching Experience
Executive Level: Marketing Principles and Positioning,
Consumer Behavior and Marketing Strategy
Doctoral Level: Behavioral Aspects of Marketing
(emphasis on decision making, utility models, cognitive processing)
MBA Level: Marketing Management Core Course,
Consumer Behavior, and numerous MBA Independent Studies ranging from marketing
business start-ups to social marketing
Undergraduate Level: Statistics (Assistant, University of
Colorado), Principles of Marketing Undergraduate Core, Consumer Behavior,
European Marketing and Consumer Behavior, Cultural Aspects of Consumer Behavior