Julie R. Irwin

 

Marketing Department, C.B.A. 7.230

Red McCombs School of Business

University of Texas at Austin

Austin, TX 78712
Phone: 512-471-5419   Fax: 512-471-1034
E-mail: jirwin@mail.utexas.edu

 

 

Education

Ph.D.

Cognitive Psychology, University of Colorado

Thesis:  Buying/Selling Price Preference Reversals (Chair: Gary H. McClelland)

M.A.

Cognitive Psychology, University of Colorado

Thesis:  Hypothetical and Real Responses to Low Probability Risk (Chair: Gary H. McClelland)

B.A. (High Honors)

Psychology/English, College of William and Mary

 

Professional Experience

Associate Professor

 

Marketing Department, Red McCombs School of Business, The University of Texas at Austin, August 2002-present.

Assistant Professor

Marketing Department, Red McCombs School of Business, The University of Texas at Austin, July 1999-August 2002.

Visiting Assistant Professor

Marketing Department, The Wharton School, University of Pennsylvania, July 1997-July 1999.

Assistant Professor

Marketing Department, Stern School of Business, New York University, July 1994-July 1998.

Postdoctoral Fellow

Quantitative Psychology Division, Department of Psychology, University of Illinois. National Institute of Mental Health Research Service Award No. MH14257, August 1992-June 1994.

Graduate Assistant

Department of Psychology, College of William and Mary, 1983.

Psychology Department, University of Colorado, 1986-1991.

Center for Research on Judgment and Policy, Institute of Cognitive Science, University of Colorado. 1991-1992.

Research Consultant

Energy and Resource Consultants, Boulder, Colorado, 1987.

Institute of Behavioral Science (statistics consulting), 1991-1992.

Miscellaneous academic and industry consulting, 1985-present .

 

 

Refereed Journal Articles and Book Chapters

Irwin, Julie R. and Gary H. McClelland (2003), “Negative Consequences of Dichotomizing Continuous Predictor Variables,” Journal of Marketing Research, 40, 366-371.

Irwin, Julie R. and Gary H. McClelland (2002), “Heuristiques trompeuses et modèles de régression multiple avec variable modératrice,” Recherché et Applications en Marketing, 17, 87-101 (translation).

Raghunathan, Rajagopal and Julie R. Irwin, “Walking the Hedonic Product Treadmill:  Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product,” Journal of Consumer Research, 28, 355-368.

Irwin, Julie R. and Baron, Jonathan (2001), “Response Mode Effects and Moral Values,” Organizational Behavior and Human Decision Processes, 84, 177-197.

Irwin, Julie R. and Jonathan Baron “Values and Decisions” (2001), Wharton on Making Decisions, Stephen J. Hoch, Howard Kunreuther, and Robert E. Gunther, Eds., New York:  John Wiley and Sons, 308-327.

Irwin, Julie R. (2001), “Treating individual difference predictors as continuous or categorical,” Journal of Consumer Psychology, Special Issue on Methodological Concerns for the Experimental Behavior Researcher, Dawn Iacobucci, Guest Editor, 10, 51-53.

Irwin, Julie R. (2001), “Mediators and Moderators,” Journal of Consumer Psychology, Special Issue on Methodological Concerns for the Experimental Behavior Researcher, Dawn Iacobucci, Guest Editor, 10, 97-98.

Nadler, Janice, Julie R. Irwin, James H. Davis, and Wing Tung Au Paul Zarnoth, Adrian Rantilla, Kathleen Koesterer (2001), “Order Effects in Individual and Group Policy Allocations,” Group Processes and Intergroup Relations, 4, 99-115.

Irwin, Julie R. and Gary H. McClelland (2001), “Misleading Heuristics for Moderated Multiple Regression Models,” Journal of Marketing Research, 38, 100-109.

Irwin, Julie R. (1999), “Introduction to the Special Issue on Ethical Tradeoffs in Consumer Decision Making,” Journal of Consumer Psychology, 8, 211-213.

Louviere, Jordan, Robert Meyer, David Bunch, Richard Carson, Benedict Dellafert, Michael Hanneman, David Hensher, Julie Irwin, and Marc Roubens (1999), “Combining Sources of Preference Information,” Marketing Letters, Gilles Laurent, Guest Editor.

Irwin, Julie R., Gary H. McClelland, Mike McKee, William D. Schulze and N. Elizabeth Norden (1998), “Payoff dominance versus cognitive transparency in decision making,” Economic Inquiry, 36, 272-285.

Coupey, Eloise, Julie R. Irwin, and John W. Payne (1998), “Product familiarity and the expression of preferences,” Journal of Consumer Research, 24, 459-468.

Fox, Craig R. and Julie R. Irwin (1998), “The role of context in the communication of uncertain beliefs,” Basic and Applied Social Psychology, 20, 59-72.

Irwin, Julie R. and Lawrence E. Jones (1998), “SINDSCAL source weight transformations are not always necessary or desirable: Reply to Hodgkinson,” Journal of Behavioral Decision Making, 11, 79-84.

Irwin, Julie R. and Joan Scattone (1997), “Anomalies in the valuation of consumer goods with environmental attributes,” Journal of Consumer Psychology, 6, 339-363.

Kahn, Barbara E., Eric Greenleaf, Julie R. Irwin, Alice M. Isen, Irwin P. Levin, Mary Frances Luce, Manuel C. F. Pontes, James Shanteau, Marc Vanhuele, and Mark J. Young. (1997), “Examining medical decision making from a marketing perspective,” Marketing Letters, 8, 361-375.

Irwin, Julie R., Lawrence E. Jones and David Mundo (1996), “Risk perception and victim perception: The judgment of HIV cases,” Journal of Behavioral Decision Making, 9, 1-22.

Irwin, Julie R. and James H. Davis (1995), “Choice/Matching preference reversals in groups: Consensus processes and justification-based reasoning,” Organizational Behavior and Human Decision Processes, 64, 325-339.

Irwin, Julie R. (1994), “Buying/selling price preference reversals: Preference for environmental changes in buying versus selling modes,” Organizational Behavior and Human Decision Processes, 60, 431-457.

Irwin, Julie R. (1994), “Elicitation rules and incompatible goals,” Behavioral and Brain Sciences, 17, 20-21.

Irwin, Julie R., Paul Slovic, Sarah Lichtenstein, and Gary H. McClelland (1993), “Preference reversals and the measurement of environmental values,” Journal of Risk and Uncertainty, 6, 1-13.

Irwin, Julie R., Gary H. McClelland, and William D. Schulze (1992), “Hypothetical and real consequences in experimental auctions for insurance against low-probability risks,” Journal of Behavioral Decision Making, 5, 107-116.

 

Government Publications

(Available from the environmental reports inventory: http://199.223.18.220/EE/Epa/eerm.nsf/)

 

McClelland, Gary H., William D. Schulze, Don L. Coursey, Brian Hurd, Julie R. Irwin, and Rebecca R. Boyce (1987). Improving accuracy and reducing costs of environmental benefit assessments:  Risk communication for Superfund sites, an analysis of problems and objectives.  U.S.E.P.A. Cooperative Agreement CR812054-02.

McClelland, Gary H., William D. Schulze, Jeffrey K. Lazo, Donald M. Waldman, James K. Doyle, Stephen R. Elliott, Julie R. Irwin (1991).  Methods for measuring non-use values:  A contingent valuation study of groundwater cleanup. Environmental Protection Agency manuscript. U.S.E.P.A. Cooperative Agreement CR815183.

McClelland, Gary H., William D. Schulze, David Schenk, Julie R. Irwin (1993). Innovative approaches for valuing perceived environmental quality:  Valuing eastern visibility: A field test of the contingent valuation method.  Environmental Protection Agency manuscript. U.S.E.P.A. Cooperative Agreement CR815183.

Schulze, William D., Gary H. McClelland, David Schenk, Steven R. Elliot, Julie R. Irwin, Rebecca R. Boyce, Thomas Stewart, Paul Slovic, Sarah Lichtenstein, Leland Deck, Mark Thayer (1993). Improving accuracy and reducing costs of environmental benefit assessments: Field and laboratory experiments on the reliability of the contingent valuation method.  Environmental Protection Agency manuscript. U.S.E.P.A. Cooperative Agreement CR812054.

 

UNDER REVIEW

 

Ehrich, Kristine and Julie R. Irwin, “Willful Ignorance: The Avoidance of Ethical Attribute Information,” Journal of Marketing Research. 

Goodman, Joseph and Julie R. Irwin, “Special Random Numbers:  Beyond the Illusion of Control,”   Organizational Behavior and Human Decision Processes

Walker, Rebecca and Julie R. Irwin, “Why What it is and Who it Goes to Matters:  Experiential and Emotional Antecedents to Product Disposal Preferences,” Journal of Marketing Research.

 

 

Awards and Funding

Awards

CBA Foundation Research Excellence Award for Assistant Professors, University of Texas at Austin, May 2000.

MBA “Hall of Honors,” Spring 2001 (teaching award bestowed by the MBA Graduate Business Council to honor outstanding teachers)

University of Texas Faculty Council, at-large member, 2001-2003 (university-wide elected position)

Trammel/CBA Foundation Teaching Award, Spring 2002.

Grants

“Collaborative Research in Group Decision, Consensus Mechanisms, and Public Hazards,” National Science Foundation, Decision, Risk and Management Science division. James H. Davis, co-principal investigator. 1995-1999.  $115,000.

Co-investigator, “Making Responsible Decisions when Tradeoffs are Taboo,” National Science Foundation (Decision, Risk and Management Science and Ethics and Values divisions), Robin Gregory and Ralph Keeney, co-principle investigators, 2001- 2003, $249,000.

Appointed Positions and Panels (Outside University of Texas), and media citations

Decision, Risk, and Management Science Division, National Science Foundation appointed grant evaluation panel (two-year appointment), 2002-2004.

Decision, Risk, and Management Science Division, National Science Foundation appointed grant evaluation panel (Valuation and Environmental Policy Directive). Washington, D.C., 1995 and 1996.

Extreme Event Decision Making, National Science Foundation panel, Washington, D.C., April 29-30, 2001.

Society for Consumer Psychology submission review panel (for 1996 conference, February 3-6, Hilton Head S.C.).

Association for Consumer Research program committee, 1999, 2000, 2001.

Society for Judgment and Decision Making program committee (4-person rotating committee), 2000-2004. 

Chair, Society for Judgment and Decision Making program committee, present-November 2003.

            Conference Chair 2003 (Vancouver, BC)

Chair, Society for Consumer Psychology (APA Division 23) conference, summer 2002.

 “Visiting Professor,” Jordan, McGrath, Case & Taylor advertising agency (Advertising Educational Foundation program). July, 1995.

Razzi, Elizabeth (2000).  “Retailer’s siren song,” Kiplingers Personal Finance, November 2000.

 

Editorships and Reviewing

Editorial Boards: Organizational Behavior and Human Decision Processes, Journal of Behavioral Decision Making

Guest Editor, Special Issue of Journal of Consumer Psychology on Ethical Tradeoffs in Consumer Decision Making, Volume 8, Number 3.

Reviewer for: The American Journal of Psychology, Association for Consumer Research (program committee, 1999, 2000), Environmental Protection Agency, International Journal of Forecasting, Journal of Applied Social Psychology, Journal of Behavioral Decision Making, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Psychology: Applied, Journal of Experimental Social Psychology, Journal of Marketing and Public Policy, Journal of Marketing Research, Journal of Medical Decision Making, Journal of Retailing, Journal of Risk and Uncertainty, Marketing Letters, Management Science, National Science Foundation (Decision, Risk, and Management Science, and Political Science Programs), Risk Analysis, Society for Consumer Psychology.

 

Published Proceedings

Irwin, Julie R., David Schenk, D. Gary H. McClelland, William D. Schulze, Thomas R. Stewart, and Mark Thayer (1990). Urban visibility: Some experiments on the contingent valuation method. In C.V. Mathai (ed.), Visibility and Fine Particles (pp. 647-658). Pittsburgh, PA: Air and Waste Management Association.

Irwin, Julie R. (1995).  “Something’s missing: Modern Cognitive Approaches to Decision Making with Incomplete Information.” Advances in Consumer Research (Vol. 23). Association for Consumer Research special session proceedings.

Luce, Mary Frances and Julie R. Irwin (1996).  “Consumer Behavior, Avoidance, and Coping.” Advances in Consumer Research  (Vol. 24). Association for Consumer Research special session proceedings.

Irwin, Julie R.  (2001) “A Fuller Understanding of Product and Brand Relationships: Antecedents, Dimensions, and Consequences.”  Advances in Consumer Research (Vol. 28).  Association for Consumer Research special session proceedings.

 

Presentations

Irwin, Julie R., Gary H. McClelland, and William D. Schulze, “Hypothetical and Real Responses to Low Probability Risk.” Presented at the 1988 meetings of the Economic Science Association, October 30-31, Tucson, Arizona.

Irwin, Julie R., Gary H. McClelland, and William D. Schulze, “Commodity Type and Elicitation Effects.” Poster presented at the 1989 meetings of the Society for Judgment and Decision Making, November 18-19, Atlanta, Georgia.

Irwin, Julie R. and Gary H. McClelland, “WTA/WTP Preference Reversals.” Poster presented at the 1990 meetings of the Society for Judgment and Decision Making, November 18-19, New Orleans, Louisiana.

Irwin, Julie R., Paul Slovic, Sarah Lichtenstein, and Gary H. McClelland, “Preference Reversals and the Measurement of Environmental Values.” Poster presented at the 1991 meetings of the Society for Judgment and Decision Making, November 24-25, San Francisco, California.

Irwin, Julie R., “Social Factors and Choice/Matching Preference Reversals.” Poster presented at the 1993 meetings of the Society for Judgment and Decision Making, November 7-8, Washington, D.C.

Coupey, Eloise, Julie R. Irwin, and John W. Payne, “Product Class Familiarity and Preference Reversals.” Presented at the 1994 Behavioral Decision Research in Management conference, May 20-21, Boston, MA.

Coupey, Eloise, Julie R. Irwin and John W. Payne, “Preference Construction and Product Familiarity.” Presented at the 1995 meeting of the Russell Sage Foundation Institute for Behavioral Economics, Pasadena, CA (Cal. Tech), July 28, 1995.

Coupey, Eloise, Julie R. Irwin and John W. Payne, “When is Constructive Processing Necessary? Familiarity and Reasoning in Judgment and Choice.” Presented (in special session) at the 1995 meetings of the Association for Consumer Research, Minneapolis, MN, October, 1995.

Coupey, Eloise, Julie R. Irwin and John W. Payne, “Effects of Familiarity on Preference Construction.” Presented at the 1995 meetings of the Society for Judgment and Decision Making, Los Angeles, CA, November 11-13. Society for Judgment and Decision Making, Los Angeles, CA, November 11-13.

Irwin, Julie R. and James H. Davis, “Environmental Hazards and Group Decision Processes.” Presented at the 1996 INFORMS conference, Washington, D.C., May 8.

Irwin, Julie R. and Joan Scattone, “ Tradeoff difficulty and environmental attributes,” in special session presented at the 1996 meetings of the Association for Consumer Research, Tucson, AZ., October 9-13.

Baron, Jonathan, Julie R. Irwin, Mark Spranca, and Ilana Ritov, “Protected Values.” Presented at the 1996 meetings of the Society for Judgment and Decision Making, Chicago, IL, November 8-10.

Nadler, Janice, Julie R. Irwin, James H. Davis, Winton Au, Paul Zarnoth, and Katherine Koesterer, “Agenda Order in Group Decisions about Embedded Public Hazards.” Presented at the 1997 meetings of the Midwestern Psychological Association, Chicago, IL, May 9-11.

Au, Winton, James H. Davis, Julie R. Irwin, Katherine Koesterer, Paul Zarnoth, Janice Nadler and A.K. Rantilla, “Effects of Response Format on Group Decision Making.” Presented at the 1997 meetings of the Midwestern Psychological Association, Chicago, IL, May 9-11.

Irwin, Julie R. and Jonathan Baron, “Trade-off Refusals and Consumer Preference.” Presented at the 1997 Columbia, NYU, Wharton, and Yale Joint Colloquium, Columbia University, New York, NY, May 16.

Raghunathan, Rajagopal, and Julie Irwin, “Context Effects on Predicted Happiness with Products.” Presented at the 1998 meetings of the Marketing Science Association, Insead, Fontainebleau, France, June 20.

Irwin, Julie R. and Robert Meyer, “In Search of the Multi-Lingual Judge: Biases in Multiattribute Decision Making.”  Presented (in special session) at the 1999 meetings of the Association for Consumer Research, Columbus OH.

Golder, Peter and Julie R. Irwin, “If They Could See Us Now: A Look at How Category Relationships Drive Brand Persistence.”  Presented (in special session) at the 2000 meetings of the Association for Consumer Research, Salt Lake City, UT.

Brendl, Miguel, Julie R. Irwin and Art Markman, “No More Vices and Virtues: A Better Approach to Sin (Tonight and Next Week).”  Presented (in special session) at the 2001 meetings of the Association for Consumer Research, Austin, TX (Presented by J. Irwin).

 

Irwin, Julie R., Miguel Brendl, and Art Markman, “No More Vices and Virtues: A Better Approach to Sin (Tonight and Next Week).”  Presented (in special session) at the 2001 meetings of the Society for Judgment and Decision Making, Austin, TX (Presented by J. Irwin).

 

Irwin, Julie R. and Raghunathan, Rajagopal, “Context Effects on Happiness with Products.”  Presented at the Paradoxes of Happiness in Economics Conference, Milan, Italy, March 2003.

 

Ehrich, Kristine and Julie R. Irwin, “Willful Ignorance in the Face of Conflict: The Avoidance of Ethical Attribute Information.”  Presented (in special session) at the 2003 meetings of the Association for Consumer Research.

 

Goodman, Joseph and Julie R. Irwin, “Special Random Numbers:  Beyond the Illusion of Control.”  Presented as a poster at the 2003 meetings of the Society for Judgment and Decision Making, November 2003, Vancouver, BC.

 


Conference session chair/discussant positions

 “Public Service and Social Advertising: Consumer Psychology and Social Issues.” Session chaired at the 1995 American Psychological Association conference (Society for Consumer Psychology division), August 11-15, New York City.

“Something’s missing: Modern Cognitive Approaches to Decision Making with Incomplete Information.” Special Session presented at the 1995 meetings of the Association for Consumer Research, 10/95. Participants: Robert Meyer (discussant); E. Coupey and John Payne; Joydeep Srivastava, Gillian Naylor and Lee Roy Beach; and Gita Johar and Carolyn Simmons.

“Consumer Behavior, Avoidance, and Coping.” Special Session (with Mary Frances Luce) presented at the 1996 meetings of the Association for Consumer Research, 10/96. Participants: Julie Irwin and Joan Scattone; James Bettman, Mary Frances Luce, Marlene Morris, and John Payne; and Harish Sujan, Mita Sujan, and James Bettman.

Discussant, “The Three S’s of Mass-Media Influence: Socialization, Social Judgments, and Social Behaviors,” Special Session presented at the 1998 meetings of the Association for Consumer Research, 10/98. Merrie Brucks and Daniel Freedman, chairs.

“A Fuller Understanding of Product and Brand Relationships: Antecedents, Dimensions, and Consequences.”  Special Session presented at the 2000 meetings of the Association for Consumer Research, 10/00.  Participants:  Peter Golder and Julie Irwin; Susan Fournier; Pakaj Akarwal and Ann McGill, and Susan Broniarczyk (discussant).

 

Invited Presentations

 “Psychology and Nuclear Waste Siting.” Illinois State Geological Survey, March 16, 1994.

“The Monetary Valuation of Environmental Changes.” Center for Policy Research, State University of New York, Albany, November 16, 1994.

“Context Effects and Environmental Values.” Department of Social and Applied Psychology, University of Kent, Canterbury, England, May 25, 1995.

“Anomalies in Environmental Values.” Decision-making consortium, University of Pennsylvania, January 23, 1996.

“Protected values and Consumer Choice.” Marketing Department, University of California at Berkeley, March 17, 1997.

“Distribution and Order Effects on Predicted Happiness with Products.” Marketing Department, Ohio State University, December 5, 1997.

“Ethical Tradeoffs in Decision Making.” University of Pennsylvania psychology department colloquium, February, 1998.

“Emotional Tradeoffs in Decision Making.” Social Decision Sciences colloquium, Carnegie Mellon University, June, 1998.

“Marketing Approaches to Valuation.” Alternatives to Traditional CVM in Environmental Valuation symposium, Vanderbilt Institute for Public Policy Studies, October, 1998.

“Ethical Tradeoffs in Consumer Decision Making.” Cornell Marketing Department and Behavioral Economics, Decision Research joint colloquium, February 1999.

“Ethical and Emotional Decisions.”  Colloquium, psychology department of the College of William and Mary, April 6, 2001.

“Willful Ignorance: The Avoidance of Ethical Attribute Information.”  Tucson Interdisciplinary Workshop on Decision-Making,   Tucson, Arizona, March 5-7, 2004.

 

Invited Talk, University of Chicago Graduate School of Business, May, 2004.

 

Invited Talk, Insead, Fontainebleau, France, June 11, 2004.

 

Memberships

American Psychological Association, Association for Consumer Research, Society for Judgment and Decision Making, Society for Consumer Psychology

 

Teaching Experience

Executive Level: Marketing Principles and Positioning, Consumer Behavior and Marketing Strategy

Doctoral Level: Behavioral Aspects of Marketing (emphasis on decision making, utility models, cognitive processing)

MBA Level: Marketing Management Core Course, Consumer Behavior, and numerous MBA Independent Studies ranging from marketing business start-ups to social marketing

Undergraduate Level: Statistics (Assistant, University of Colorado), Principles of Marketing Undergraduate Core, Consumer Behavior, European Marketing and Consumer Behavior, Cultural Aspects of Consumer Behavior