GRID / RESUME / BEHAVIORAL INTERVIEWS
Complete the Grid.
Build about 6 – 10 really good stories that can be applied
to different attributes (leadership, creativity, etc.)
Practice telling them several times prior to interviewing
using the following format.
describe the problem you faced)
ACTION (What did
you do to fix the problem)
RESULT (What result
did your actions accomplish)
Spend the bulk of the
time on the ACTION and RESULT.
General Grid / Resume / Behavioral Interview Tips
Focus on “I” not “We”.
Don’t save your best stories for last. Always start with
the best ones and work down.
Always give specific examples rather than general
Use examples from different experiences. Don’t just use
one project or job.
Make sure you have conveyed your stories well to the
interviewer. If not, use 1 or 2 minutes of question time to tie them
Worked at P&G this
summer on the Millstone Gourmet Coffee Brand. Millstone is sold at
grocery stores, primarily in the Northwest. Starbucks, a "café"
competitor, entered into grocery stores in April in 10 of our West Coast
markets. Problem: Starbucks was eating away at our market share.
Analyzed the data
to find the intensity/seriousness of the problem. Found that in some
markets our share was down 10% from same time previous year. Focused on
innovative way to solve problem - partnering with independent coffee
shops. Idea: They serve unique Millstone blends in their cafés,
Millstone helps them with marketing. Interviewed several independent
owners and based on their needs, put together a sales plan.
Pitched the sales
plan to a café in downtown Cincinnati. They agreed to the partnership
and test market will begin in late Fall 1998. The expected results:
Millstone will gain "café" equity and be able to compete on level ground
with Starbucks in grocery because Millstone will be viewed as a café
coffee. After the test market is complete, the results will be
evaluated and the plan will be rolled out on a regional level. Our
share numbers will return to the pre-Starbucks grocery level. In
addition, Millstone is now in a whole new channel. This innovate plan
allows Millstone to be a "café" coffee without P&G getting into the real
talking through your resume.
What did you do at each job? (Talk about a time you made
a difference - don't just describe your job)
Why did you leave each job? (Focus on positives - I had
an opportunity elsewhere that I couldn't pass up, etc…If there aren't
any positives then do not act bitter)
Why graduate school and why at this time? (Specifically,
how will graduate school help you achieve your goals?)
Why UT MBA?
What activities were you involved in before school and
what in school? (What did YOU specifically contribute?)
Build a credible story that shows a natural
progression to your education and career decisions.