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Virtual Worlds Conference Schedule
AT&T Executive Center (Room: Room 203) Directions
University Teaching Center (UTC) Directions
April 2nd-3rd, 2009
Thursday, April 2nd 2009
MISQ Special Issue Workshop
Venue: AT&T Executive Center (Room 203) unless otherwise specified
Instructions for Authors Request registration
Click here for a detailed agenda of Thursday's workshop including papers, authors and schedules
8:00 a.m. - 8:30 a.m. : Registration
AT&T Conference Center (directions)
8:45 a.m. - 9:00 a.m. : Welcome Session - Opening Remarks
Douglas Morrice, Information, Risk, and Operations Management Department, The University of Texas at Austin Slides
9:00 a.m. - 9:15 a.m. : Welcome from the MIS Quarterly Special Issue Senior Editors
9:15 a.m. - 10:00 a.m. : Session 1 Paper Presentations - Twitter account utvwc1
(15 minutes per manuscript)
10:00 a.m. - 10:45 a.m. : Breakouts for Session 1 (45 minutes)
Room 203: How Real is the Virtual World? Impacts of Technological and Spatial: Characteristics of Virtual Worlds on User Behavior
Room 107: Do Virtual Avatars Dream of a Real Legal Statute?: Property Rights Allocation Within Digital Worlds
Room 108: Why Give Away for Free When You Can Charge? Virtual Good Pricing and Permission Strategy
10:45 a.m. - 11:00 a.m. : Break
11:00 a.m. - 12:00 p.m. : Session 2 Paper Presentations - Twitter account utvwc2
(15 minutes per manuscript)
12:00 p.m. - 1:00 p.m. : Lunch
Venue: AT&T Executive Center, Tejas Conference Dining Room
1:00 p.m. - 1:45 p.m. : Breakouts for Session 2 (45 minutes)
Room 108: Arguing the Value of Virtual Worlds: Patterns of Discursive Sensemaking of an Innovative Technology
Room 112 :Developing Strategic Thinking in Virtual Worlds: An Interpretive Study of World of Warcraft
Room 107: Convergence Between Real and Virtual Worlds: Exploring Emergent Design in the Sentient World Simulation
Room 203: P7 - AVATAR-BASED INNOVATION Exploring the Nature and Role of the Virtual Co-creation Experience
1:45 p.m. - 2:30 p.m. : Session 3 Paper Presentations - Twitter account utvwc3
(15 minutes per manuscript)
2:30 p.m. - 2:45 p.m. : Break
2:45 p.m. - 3:30 p.m. : Breakouts for Session 3 (45 minutes)
Room 203: If You Build It, Will They Come Back? Predicting Users' Intention to Return to Virtual Worlds
Room 107: Virtual Worlds and Innovation: an Exploration of Emerging Strategies and Practices at IBM
Room 108: P10 - Using Space to Support Virtual Meetings
3:30 p.m. - 4:15 p.m. : Session 4 Paper Presentations - Twitter account utvwc4
(15 minutes per manuscript)
4:15 p.m. - 5:00 p.m. : Breakouts for Session 4 (45 minutes)
Room 203: Enhancing Brand Equity through Flow: Is 2D or 3D Virtual World Better?
Room 107: Trading Virtual Goods in Virtual Worlds: Effects of Users’ Trade Motivations on Their Perceptions and Intentions in Virtual Trading Systems
Room 108: What If Your Avatar Looks Like You? The Effect of Avatar Similarity on Avatar Usage and Evaluation of Apparel Products in Virtual Worlds
5:00 p.m. - 7:00 p.m. : Welcome mixer, demos and keynote
University Teaching Center (UTC) directions
5:15 p.m. - 6:15 p.m. : Keynote - Strangers In A Strange Land: IBM's Exploration of Virtual Worlds
Craig Becker, IBM
UTC 2.112A
6:15 p.m. - 7:15 p.m. : A Virtual World Communication & Collaboration Platform: Second Life Demonstration
Leslie Jarmon, DIIA
UTC 2.102A
Friday, April 3rd 2009
Open Forum on New Ventures and Leadership in Virtual Worlds
Venue: AT&T Executive Center (Room: Room 203)
Follow Friday's Events on Twitter
List of Keynotes List of Panels
8:00 a.m. - 8:30 a.m. : Registration
AT&T Conference Center (directions)
8:30 a.m. - 8:45 a.m. : Welcome Session
Sirkka Jarvenpaa, Sharon Dunn, McCombs School of Business, The University of Texas at Austin
8:45 a.m. - 9:45 a.m. : Keynote - Recognizing the Routinization Trap: Avoiding Predictable Patterns for Virtual Worlds to Achieve their Utmost Potential
Tony O'Driscoll, Duke University
9:45 a.m. - 10:00 a.m. : Break
10:00 a.m. - 11:15 a.m. : Panel - A Platform for Commerce and Collaboration, Details
11:15 a.m. - 12:15 p.m. : Keynote - Virtual Worlds at Work and Learning
Eilif Trondsen, Virtual Worlds Consortium for Innovation and Learning (VWC), SRI
12:15 p.m. - 1:00 p.m. : Lunch (Lunch is reserved for registrants who have purchased coupons)
1:00 p.m. - 2:00 p.m. : Keynote - The Virtual Worlds Exploratorium: Insights and Implications for VL and RL
Marshall Scott Poole, University of Illinois Urbana-Champaign
2:00 p.m. - 3:30 p.m. : Panel - Video Game Industry and MMOG, Details
3:30 p.m. - 3:45 p.m. : Break
3:45 p.m. - 5:00 p.m. : Panel - Virtual Worlds and Learning, Details
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